"Keyword analysis is the foundation of all site optimization"
- Google statement at the 2006 SES Conference |
Competitive Keyword Analysis is the first step in any optimization project. You want to be indexed and ranked on the the major search engines for multiple high traffic keyword phrases. Our research finds the appropriate keyword phrases that should deliver relevant, qualified traffic to your site. This helps both your organic optimization and paid ad campaigns be more productive.
We take a conservative approach, based on recommendations made by the major search engines at industry conferences. These strategies produce good, long term results, with no fear of being banned for 'black - hat' techniques.
The process begins with research into your 'assumed' keywords. Then we review the keywords on your competitors websites and how they are ranking. And finally, we put together the final keyword recommendations along with recommended title tags, alt tags and attributes. With this report, your SEO copywriter (or us) rewrites all content on all the pages. Then your web developer (or us) can implement the appropriate strategies to get your site optimized for improved page rankings.
Basic keyword analysis packages start at $500-. Further competitive research can reveal how competitor sites are achieving their rankings for specific keywords. The research should be updated every 3 to 6 months to see when traffic patterns, industry terms or new keywords occur.
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