Keyword Research

"The Absolute Foundation of Search Optimization"

First off, we need to know what keyword phrases are getting the highest search traffic. Then all our optimization efforts are focused on the targeted keywords. We start with some initial 'assumed' target keywords. Then we find the top ranking competitive websites. From there we develop an initial list of approximately 100 high traffic keywords. We will also discover additional keyword phrases that may be worth optimizing for. Here's a traffic search for 'Search Engine Optimization':

The major tools used today include:

Google Keyword Tool: This free tool is intended primarily for Google's paid search advertisers. The advertiser competition is more a factor of what terms are being bid on, not necessarily the highest traffic keywords.

Wordtracker: The best entry level research tool. They have a (simple) free version and a paid version. This is a more accurate depiction of actual search traffic occurring in almost real time.

Trellian Keyword Discovery: The ultimate keyword research tool. Very expensive, but it delivers the most accurate data, including seasonality, KEI and browser share results. This is for the serious marketer and is our tool of choice.

We have years of experience in developing target keyword lists. A typical research project can take two weeks and cost five hundred dollars. Call us for more info.