Call us for a quick review of your site. We'll look through the site architecture and run a couple Google tests. Then, we'll give you some initial comments and recommendations on optimization opportunities.
For existing websites we like to do a full SEO audit. We check everything from metas and attributes to sitemaps and backlinks. Then, we write up a report with suggestions on improving the organic optimization of the site.
Based on an initial site audit, we deliver a written action plan to optimize an existing website. Typically, this include updates to the metas, attributes, image alt tags and some updates to the content and your marketing message. Your developer (or us) can then implement these recommendations.
Based on the targeted keywords we will set up a Google AdWords campaign for the the home page or target landing page. This is always done after full organic optimization of the website in order to get a better Quality Score from Google and lower costs per click.
This service is best dome during the initial development phase of the website. Based on your keyword targets and individual landing pages, we develop the URL structure, meta tags and attributes for your top pages. We provide a detailed spreadsheet for the developer to build out the website. The goal is to have a well optimized architecture with pages that are ready for your content.
Set up Google Analytics reporting with automated weekly reports sent to the website owners. We'll also create and prioritize a proper sitemap and submit it to Google Search Console. Clients can track their major metrics through Google Analytics and decide if they need additional optimization work. That may include adding new content, developing new targeted landing pages, optimizing for different keywords or launching a paid ads campaign.
Good content writing, called SEO Copywriting, means clear, quick and compelling content. This starts with understanding the keyword focus, marketing message and developing content that answers the search queries. This should lead to lower bounce rates, longer page view times and a better conversion rate.
For larger projects we offer SEO Consulting. We can work on site, direct with your development team. While they manage the site design and development we will guide the implementation of all the metas, attributes, analytics, content, and general optimization of the site.